The late founders of Primrose Motorcycles, brothers-in-law Enrico Gasparini and Tony Liberatore, had a vision of making motorcycling a way of life in South Africa.  

Their drive, passion, and success were due to their hard work and dedication to the product, brand and service commitment to their customers.  This passion quickly became a lifestyle for their children who are avid motorcyclists today and who continue the legend of the family business.   

The priority of our business is always ensuring our customers make the right choice on the purchase of a new or previously owned motorcycle, be it brand, model or size and extending this to our finance facilities, workshop, spare part and accessory departments.  

Our 45th Anniversary in June 2014 brought familiar faces and new bikers to Primrose for a combined celebration and demo day, where the biking community had the chance to test ride the latest models of Suzuki and Kawasaki motorcycles and also grab a bite to eat. The turnout was great, new friendships formed, and bikers enjoyed the beautiful sunshine with exceptional riding.

The Liberatore and Gasparini families, together with their team of staff members, would like to thank all our loyal customers for the past 50 years and aim to continue our relationships and service to the motorcycling community, nationwide.  ENJOY THE RIDE * LIVE THE DREAM